Tuesday, April 8, 2008

Victoria Beckham Goes All Bai Ling (And Kind Of Creepy Looking) For The New Marc Jacobs Ad Campaign


A new photo from Marc Jacobs' ad campaign featuring Victoria Beckham has just been released. And what a shot it is! Bloggers from all over the web are bonding gleefully over the sheer... well, fugliness of this shot. The blotchy skin! The awkward pose! The terrible hair-piece/synthetic fringe (obviously designed with a black-haired, baby-faced Asian girl in mind, not a sinewy white girl with an asymmetrical blondish-brown 'pob')! The visible bra! The weird clear straps holding her dress up, carefully matched to the piece of material around her neck which is apparently supposed to pass for a necklace! The way that industrial-strength spray tan finishes suddenly at her wrists, giving way to lily-white hands! The harsh, unflattering light! Oh. My. God. What were they thinking?

Normally I'd be the first to stand up and say that artistic experimentation in fashion photography should be welcomed and encouraged. Who wants to see another picture of a long-haired nymph shooting us her best pout and flattering three-quarter face view?

But I have to say: nothing about this shot really sits right, does it?

Someone told me recently that they like Marc Jacobs' ads because they're not *about* being perfect. They're about capturing a real, intimate moment. That's a great philosophy, but I think it was a real mistake to try it with Victoria Beckham. Let's face it, she's all ABOUT fakeness. From that tan to that razor-cut hair to the malnourished, exercise-ravaged body to the synthetic minis and the permanent pout... she's turned herself into an almost alien being. Her whole look is geared towards looking great on the red carpet, when she's wearing a tonne of makeup and an expensive dress. Take her out of her natural habitat (a glamorous party or photo shoot) and she just looks kind of odd. Seeing this picture is a bit like seeing her in the kitchen in the morning, reeking of Lancome tanning lotion, with rollers in her hair and an incredibly bright light casting shadows under her eyes. I thought she was cuter before I saw this! And that's a shame, because I hate fakeness.

But if you pick the fake look you have to commit to it :( No poorly-judged, half-assed experiments with 'naturalness' and 'intimacy'! Where was her publicist when she needed him?

Maybe it would work if she was paler. Lay off the fake tan if you know the lighting will show you up. And lose the plastic strap necklace. And match your fringe to your hair!

Ooer. *Shudder*



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